A drone image shows section of the Granules LG facility, as well as the surrounding transportation infrastructure. UNSTABLE MARKETS Diversifying markets is the second main challenge for Granules LG. “Demand is good, but it always depends on climate conditions,” St-Gelais says. Since last winter was pretty mild in southern Que-bec and in the northern U.S., sales de-creased, generating a surplus. For the first time since 2013, the company will need to export to Europe. “It’s always a good plan B to sell our products, but benefits go down when we ship farther,” St-Gelais explains. That’s why Granules LG prefers to sell pellets in North America, with 70 per cent of its market being in Canada, and 30 per cent in the U.S. Only when surpluses appear, do they look for export opportunities across the Atlantic Ocean. To meet client needs, Granules LG can sell pellets with the home brand, a cli-ent’s brand, or even for bulk sales. The company also produces high-end animal bedding to American clients. Even if softwood pellets are the main product made by the 50 employees working in the St-Félicien mill, they A provider of Bulk Materials Handling Solutions Receiving | Screening | Sizing | Conveying | Stacking | Reclaiming | Ship Loading www.Bruks.com | [email protected] 12 Canadian BIOMASS CBM_Bruks_septoct15_CSA.indd 1 MAY/JUNE 2016 2016-05-19 2:50 PM
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